Tag: strength-training

Unlock Your Fitness Studio’s Potential: How to Overcome Growth Challenges and Gain Clients

by Marci Anderson
Photo by cottonbro studio on Pexels.com

If your fitness/Pilates studio is struggling with unpredictable leads and low visibility, you’re not alone.  One month, you’re thriving; the next, you’re scrambling for clients. Sound familiar? It’s time to take action and break free from the feast-or-famine cycle.

Why Are You Stuck in This Pattern?

People Can’t Find You!

If you’re not showing up online, you might as well be invisible—harsh, but true! Relying only on word-of-mouth is like hoping people will magically find you without a sign on your door. The reality is, people Google, scroll, and check social media before making decisions. If they can’t see what you offer, why would they choose you? Regular posts, client wins, and behind-the-scenes moments keep you in their minds before they need you. So, show up, share your story, and make it easy for people to say, “This is exactly what I’ve been looking for!”

Getting your Google Business Profile optimized is a game-changer. Your website has to be a lead-generating machine—make it fast, mobile-friendly, and packed with irresistible offers that make people want to book with you instantly. The easier it is for potential clients to find you, the better. And trust me, SEO is a non-negotiable if you want to dominate local searches. Focus on those keywords that get you noticed, and make sure your client reviews shine. The more five-star feedback you’ve got, the more likely you are to catch someone’s eye. All of this is crucial for building credibility, attracting new clients, and staying ahead of the competition.

Your Marketing Lacks Power & Consistency

Showing up randomly on social media or only running promos when you’re desperate is like expecting to get fit by working out once a month—it just doesn’t work! The studios that thrive are the ones that show up consistently, build relationships, and keep their audience engaged. Think of it like nurturing a friendship—people need to see, trust, and connect with you over time. 

Aim for 3 to 5 posts a week at the very least. It’s all about sharing the real stuff that makes people stop and pay attention—like those jaw-dropping client results that show just how amazing your work is. Give a peek behind the scenes too—whether it’s the little wins, the process, or what’s going on in your day-to-day. And don’t underestimate the power of video! Use it to go live with Q&As, offer training tips, or just show up with that authentic, raw energy that makes people connect with you. Video is such a great way to engage because it allows people to really feel your vibe. Keep it real, keep it relatable, and keep showing up with fresh, valuable content.

You’re Not Following Up Like a PRO

If you’re running a fitness/ Pilates studio, an automated system can take a ton of work off your plate while keeping leads engaged. It all starts with capturing contact info—think landing pages, freebie downloads, or sign-up forms. From there, a CRM (like HubSpot or Salesforce) keeps track of interactions so nothing falls through the cracks. Then, you set up automated emails (Mailchimp, Kit) to nurture leads—maybe a welcome email, a free class offer, and a success story to build trust. Chatbots (like ManyChat) can handle quick questions, and if someone visits your site but doesn’t book, retargeting ads (Facebook Pixel, Google Ads) remind them what they’re missing. Automated booking (Calendly, Acuity) makes scheduling seamless, and analytics tools fine-tune everything over time. Imagine offering a free Pilates eBook, triggering a flow of emails, ads, and texts that turn leads into loyal clients—without you manually chasing anyone down. It’s like having a virtual assistant working 24/7!

You’re Blending In

Is your branding making a bold statement? If not, you’re missing out! To stand out, you need to highlight what makes your business unique and put it front and center. Whether it’s your vibe, values, or signature services, make sure your brand captures attention and invites customers to be part of your world.

Now, picture this: an email funnel that guides new leads through an unforgettable VIP experience. It starts with a captivating welcome message that immediately engages, followed by educational, valuable content that leaves them wanting more. Add sneak peeks, exclusive offers, insider tips, and client success stories to build trust and establish your business as the go-to destination.

Then, strategically place retargeting ads (Adroll, Criteo) that show up at the right moments, whether they’re scrolling through social media or browsing a website. This keeps your brand top-of-mind and reminds them of the value you offer. It’s like a friendly nudge saying, “Don’t miss out on what we have to offer!”

Let’s not forget about lead magnets. Offering a free session, an exclusive training, or an irresistible challenge gives potential clients a taste of the value you provide before they commit. It’s a sneak peek into the VIP experience they’ll be getting when they sign up.

By combining these strategies, you create an irresistible, seamless path that leads new leads straight to becoming loyal clients. Work smarter, not harder, and watch as your business attracts a steady stream of opportunities!

Time to Level Up & Win!

If you’re ready for consistent leads and unstoppable growth, it’s time to take action. Visibility doesn’t happen by accident—it happens by design. Commit to showing up, staying consistent, and delivering massive value to your clients. You have the power to transform your fitness business into a thriving, fully-booked empire.

Need Help Crafting a Marketing Plan?

Let’s connect and create a marketing strategy that skyrockets your business success!

The Art of Inclusive Programming: Balancing for the Group, Not Just a Few

by Marci Anderson

As Pilates instructors, we pour our hearts into crafting classes that challenge, inspire, and energize. Yet, one of the most difficult aspects of programming is the fine art of inclusivity—ensuring the entire group can thrive while letting go of exercises that might only serve a select few.

Let’s face it: every class has its superstars, the ones who light up when you introduce advanced moves like Teasers or Snake on the Reformer. And as much as we want to celebrate their abilities, we’re often tasked with balancing their enthusiasm against the broader needs of the group. It can feel bittersweet to cut out a beloved sequence, knowing it might bring joy to a couple of regulars but leave others feeling excluded or overwhelmed.

The Importance of Inclusive Programming

Programming with the group in mind ensures that everyone feels successful and empowered. This doesn’t mean watering down your classes, but instead meeting students where they are while offering room to grow. A good class isn’t about showing off the most intricate choreography; it’s about creating an environment where everyone feels challenged at their own level.

When we program for the group, we foster connection and inclusivity. It encourages participants to feel part of a shared experience, where progress is achievable for everyone. It also reduces the risk of injury and burnout among clients who might push themselves too hard trying to “keep up.”

When It’s Hard to Let Go

It’s tough to remove a section you know a few clients love. Maybe you’ve got one or two attendees who adore backbends, but you know they’re beyond the comfort zone of others in the group. Instead of holding onto those moments for just a couple of clients, use this as an opportunity to practice creative programming and offer modifications.

Modifications: Serving All Levels

Rather than eliminating a challenging section altogether, you can design options to ensure accessibility:

  1. Teaser Variations:
    • Advanced: Full Teaser with legs extended.
    • Moderate: Keep the knees bent, use use a TheraBand or small rubber ball for assistance.
    • Beginner: Practice Teaser prep, lifting just the upper body while legs remain bent and feet on the mat. Rollups are a great warm-up for this core scortcher.
  2. Plank Series:
    • Advanced: Single-leg plank or forearm to straight-arm transitions.
    • Moderate: Standard plank on hands or forearms.
    • Beginner: Knees-down plank with focus on proper alignment.
  3. Back Extensions:
    • Advanced: Swan Dive with rhythmic movements.
    • Moderate: Swan Prep, lifting the chest only.
    • Beginner: Lying prone with small upper-back lifts.
  4. Reformer Progressions:
    • Advanced: Snake or Twist variations.
    • Moderate: Side Plank with the Reformer carriage stable.
    • Beginner: Side Plank on the mat with forearm elevated on the box.

Communicating the Why

When introducing modifications, take a moment to explain the purpose behind each level. Help your clients understand that Pilates isn’t about competing—it’s about alignment, strength, and control. By framing options as ways to challenge their bodies safely and effectively, you empower them to honor their limits while striving for progress.

Celebrate Diversity in Movement

As instructors, we’re guides on a journey that looks different for every client. By programming for the group as a whole, we honor the diversity of movement, skill levels, and body types in our classes. It might feel challenging to let go of certain exercises, but the reward is far greater: a room full of engaged, inspired clients who leave class feeling successful and supported.

After all, Pilates isn’t just about perfecting the Teaser—it’s about helping every body feel stronger, more aligned, and more capable.

How do you navigate programming challenges in your classes? Share your strategies in the comments below!

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Pushups: The Ultimate Test of Strength AND Control

by Marci Anderson

Pushups—simple in concept, but deceptively challenging. Whether you’re a seasoned Pilates enthusiast or a fitness newbie, mastering the art of a perfect pushup is a true testament to strength, control, and mindful movement.

At first glance, pushups may seem straightforward. Drop to the floor, lower your chest, and push back up—easy, right? Not quite. Achieving proper pushup form requires more than brute strength; it demands full-body integration, alignment, and precision. Let’s dive into why pushups are much harder (and more rewarding) than they appear!

🔹 Core Engagement: The Unsung Hero of Pushups

A proper pushup starts from the center—your core. Keeping your spine neutral and your hips stable is essential to prevent sagging or sticking up. This means your abs, obliques, and even your pelvic floor are working overtime to maintain balance and alignment. Think of your body as a sturdy plank: every link in the chain must stay strong and connected.

🔹 Shoulder Stability: Protect and Strengthen

Your shoulders are key players in pushups, but without proper scapular control, they’re also vulnerable to strain. Maintaining shoulder stability ensures the movement is safe and effective, building strength while protecting your joints. This is where mindful movement and Pilates principles shine—focus on your shoulder blades gliding smoothly as you move.

🔹 Breath Control: Fuel for the Fire

Breathing might seem like the simplest part of any exercise, but it can make or break your pushup game. Timing your breath with your movement—not holding it—is crucial for sustaining energy and improving flow. Exhale as you push up, inhale as you lower down. Mastering this coordination takes practice but yields incredible results.

🔹 Full-Body Integration: More Than Just Arms

Think pushups are just for building biceps? Think again. A proper pushup engages muscles from your fingertips to your toes. Your chest, shoulders, triceps, core, glutes, and even quads are activated. It’s truly a full-body workout that builds strength, coordination, and endurance.

🔥 Pro Tips for Perfecting Your Pushups

Pushups aren’t about perfection on day one—they’re about progress over time. Here’s how to start strong:

  • Modify When Needed: Drop your knees to the floor or use an incline to lighten the load while maintaining proper form.
  • Practice Negatives: Focus on the lowering phase of the pushup. Go slow and controlled to build strength and stability.
  • Check Your Alignment: Use a mirror or a workout buddy to ensure your body stays straight and aligned.

Remember, patience and consistency are key. Every rep brings you closer to mastery.

What’s Your Pushup Challenge?
Whether it’s core engagement, breathwork, or shoulder stability, we all face unique hurdles in our fitness journeys. What’s your biggest pushup struggle? Share your experience in the comments, and let’s work together to conquer it!

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Ready to transform your pushup game? Let’s do this together! 💪✨